Online Strategies to Promote Business Goals

RESPONSIVE WEB DESIGN

Responsive Web Design

Responsive web design is the approach to developing a website that fluidly adjusts the lay out according to the screen size and resolution of the device being used to access the site.

Today’s increase in mobile web access demands that every business has a website that enables visitors to readily view and interact with it—regardless of the device they may be using. If a person visits your site and it isn’t optimized for their device, there’s a good chance they’ll leave your site and not come back.

Responsive web design provides for an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, or scrolling—across a wide range of devices, from mobile phones to tablets to desktop computer monitors.  A responsive site adapts the layout to the viewing environment by using fluid, proportion-based grids. Fluid grids flow naturally within the dimensions of the accessing device, resizing in such way that doesn’t lose quality or look disproportionate.

 

Page viewed on a larger device

Page viewed on a smaller device

Whether a cell phone, a tablet or a pc, the spectrum of screen sizes and resolutions widens daily. Because creating a different version of your business’s website to match the needs of each device isn’t practical, embracing responsive web design becomes that much more important to reaching a wider audience.

Responsive web design is your most effective solution to optimizing your website for mobile. The primary benefit of a responsive website is that it provides a better user experience for your clients. Mobile users, often on the go, want quick loading time of webpages. They won’t wait long for a webpage to load. If they’re forced to wait, they’re apt to go elsewhere.

Though dedicated mobile sites exist to serve this function, they’re typically limited in that they are streamlined versions of the complete page. Dedicated mobile websites usually have less content displayed in order to optimize load time. A responsive web design has no such limitation, as content is the same across all devices. Since users view a responsive website without sacrificing content, they’re also more likely to share content socially with others.

CDT offers full services for responsive web design and development.  Please contact us today to discuss your responsive website or web application development needs.

 

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